Effective marketing ensures a quality operator maintains optimum occupancy levels.
Marketing is an art rather than a science. Experience shows having a good ‘shop window’ is an essential starting point, otherwise its money down the drain. Just like selling your house you need to ensure first impressions count – both externally and internally. That is the easy bit.
Getting there can be difficult – it’s all about knowing your client group, competition, local supply/demand, local authority market shaping efforts, demographics, good marketing material and methods etc. You also need to ensure your service shouts care and quality in large measures and of course having a CQC overall rating of Good really helps.
Not all care homes can tick these boxes and need help getting the basics in place to better understand how their service compares with the care home around the corner.
Our approach is an honest assessment of what an operator needs to do BEFORE professional marketing commences. Then we identify the best marketing plan within a defined budget/timescale and work at getting the marketing off the ground, with ongoing monitoring and fine tuning as necessary.